The best free tools to support your small business marketing activity. From free project management to free graphic design tools and how to use them to make your social media strategy and digital marketing plans come to life.
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Instagram only offers you ONE precious link to share with potential customers and most businesses miss a beat by using it to send traffic to their home page. If you want to make the most out of your Instagram profile you need to set up what is commonly called a “link in bio” application and start funnelling those clicks to more ideal locations or resources than just your home page, otherwise you may be missing a huge opportunity to send traffic through to specific stages of your sales funnel.
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Why was my Facebook ad not approved, rejected or declined? We spend a lot of time answering this question online in Facebook groups and in messages from business owners who are tearing out their hair. Unfortunately, it comes down to this: Your Facebook ad was declined because you probably don’t understand the Terms of Service and various policies you need to adhere to. Whoops. Poor misunderstood Facebook.
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When shouldn’t you use a Facebook ad? Basically when you don’t have your other shit sorted out. If you think Facebook ads will turn on the sales tap, but you don’t understand your customer’s journey, they aren’t going to perform as well as they could otherwise.
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So you've finally made the decision to start running Facebook ads - real, fully functional FB Ads, instead of continually boosting posts. Congratulations! Now, which objective should you pick… well here we go, a beginner’s guide on where to start.
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The latest in well-meaning but short-sighted (and slightly desperate) social media tactics, a comment pod is where a group of businesses join together and comment on each other's latest posts, usually organised via Facebook Messenger, in the misguided belief it will bump their content to the top of newsfeeds, and help grow their follower numbers.
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Last week Facebook announced that they were going to start prioritising posts from friends and family in the newsfeed. And everyone lost their mind…
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You have a business strategy, a marketing strategy and now you need a digital strategy too? Great…. something else to add your to your never-ending list, and another document to add to the growing pile in your office…
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