Competitor analysis allows us to shine a light on our uniqueness & the tools linked in this post are here to help you do that. Figuring out why our customer elects to spend their money with us and why other potential customers do not choose us is a really important part of marketing and will help you to connect with your audience online
Read MoreMost small business owners have given a Facebook giveaway a crack - it seems like such a great way to generate a buzz online. Offer something for free and in return gain a bunch of new followers - amazing!
Until it’s not amazing & Facebook responds by throttling your reach and you’re not sure what you did wrong.
Read MoreSo you’re looking for the magic answer to growing your social media following? Giveaways may seem like a pretty attractive way to get increase your follower count but are all they’re cracked up to be? Find out why running a giveaway on Facebook might not be the best way to grow your audience online.
Read MoreShopify recently rolled out a brand new sales Facebook channel that allows stores to manage their Facebook (and essentially Instagram as well) integration inside Shopify rather than over on Facebook. But what does that actually mean?
Read MoreDo you know how many times your customers need to visit you online & engage with your content before they commit to you? Google Analytics can tell us instantly. Let's jump into the Top Conversions Pathway report and understand why it is so important to small business owners & digital marketers.
Read MoreOver 69% of all carts are abandoned according to a Baymard Institute study. A large portion of cart abandonments are a natural consequence of how customers browse e-commerce websites - window shopping and price comparison are part of what we call the buyer consideration phase - and some of your abandoned carts are always going to be unavoidable. But what can you do to lower your cart abandonment rate?
Read MoreFour email marketing must dos for small business owners who have fallen off the wagon when it comes to their email marketing and need a hand getting back up on the horse
Read MoreOptimise your e-commerce website to ensure you aren't losing out on potential sales! These three pro tips are easy to implement and will help to turn your web traffic into purchasers, and repeat customers. Guest blog by Renee at Running in Heels Consulting, e-commerce optimisation specialist & Shopify Partner
Read MoreFinally, the TWENTY STEP process on how to setup your Instagram shopping & product tagging plus all the reasons it may be going wrong.
Read MoreDon’t assume your product or service can be advertised online! Three mistakes you may be making that will prevent you from being able to advertise on Google or Facebook.
Read MoreFour ways to make sure your business is keeping up with the cool kids on Instagram including the basics, using IG stories to grow your reach and other ‘gram life hacks.
Read MoreNot sure what kind of digital marketing help your small business needs? Learn the difference between a social media expert, a digital advertising expert, a digital marketing coach and a digital marketing consultant and how they can help your small business to grow online.
Read MoreGoogle Advertising can be complex to set up and manage effectively so we’ve pulled together the five most common problems we see small business owners making when it comes to their Google Ad campaigns.
Read MoreA digital strategy doesn't have to be complex! It simply needs to address the key digital marketing areas of your business - your website, your social media and your digital advertising. Learn how to create a quick plan and identify your gaps and when you might need to tag in expert help.
Read MoreThe shocking truth about the Instagram algorithm is that it already knows where it will place your posts in the newsfeed BEFORE you hit that publish button. So all that agonising and gaming the system… it’s all a waste of your time & energy. Where you land in the newsfeed may have very little to do YOU, it’s based on your followers and what they have proven to like and what they have engaged with historically. So keeping this in mind… let’s unpack these Instagram myths.
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