Shopify recently rolled out a brand new sales Facebook channel that allows stores to manage their Facebook (and essentially Instagram as well) integration inside Shopify rather than over on Facebook. But what does that actually mean?
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The shocking truth about the Instagram algorithm is that it already knows where it will place your posts in the newsfeed BEFORE you hit that publish button. So all that agonising and gaming the system… it’s all a waste of your time & energy. Where you land in the newsfeed may have very little to do YOU, it’s based on your followers and what they have proven to like and what they have engaged with historically. So keeping this in mind… let’s unpack these Instagram myths.
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Instagram only offers you ONE precious link to share with potential customers and most businesses miss a beat by using it to send traffic to their home page. If you want to make the most out of your Instagram profile you need to set up what is commonly called a “link in bio” application and start funnelling those clicks to more ideal locations or resources than just your home page, otherwise you may be missing a huge opportunity to send traffic through to specific stages of your sales funnel.
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