Where to start with Facebook Ads for Small Business
You jump into Ad Manager ready to rock, hit that create button and are presented with.... eleven different options. And that is where you stop.
Picking the right objective is crucial to creating an effective Facebook Ad, and it's easy to pick the wrong one (or stick with the one you understand!).
Let’s delve into what we consider to be the key objectives you should know about (the ones 99% of businesses should be using) as well as a few pro-tips about what to do if your ad objective isn't delivering.
Brand Awareness - Don't use this one, unless you're a big name brand
Reach - Great to find people without the limitations of their online behaviour
Traffic - A must use for all businesses
Engagement - Page likes and Facebook Event promotions live here
Video Views - Great for building audiences to retarget to, but not necessarily your first choice
Lead Generation - Collect data within Facebook, and link the ad to your MailChimp or CRM
Conversions - Great to measure sales & ROI but useless if you aren't generating sales BEFORE running your ad (use reach or traffic instead)
If this sounds like something you need before setting sail on your next Facebook Ads adventure, then download your copy!
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