Stop freaking out about the Facebook Algorithm

 
Stop freaking out about the Facebook Algorithm

When Facebook announced that they were going to start prioritising posts from friends and family in the newsfeed my feed was immediately full of Facebook Live videos from anyone with the word digital or marketing in their page title throwing their own interpretation of the announcement into the mix and the changes were quickly dramatically described as Facebook Armageddon.

However let's breathe and look at all the things we can control when it comes to the Facebook algorithm.

Digital marketers have been using the phrases such as "pay to play" or "rented real estate" to describe Facebook marketing for a while and many of my clients have strategically moved their list and content away from Facebook over the last twelve months - ensuring that giveaways and competitions collect email addresses rather than Facebook followers for example. But what else can you do?

1. Check your Facebook content

Head into your FB page insights and see what has been working for your audience and tweak your planning to include MORE of those topics - you’re looking specifically for content that has driven engagement but also content that has sent your audience to your website.

2. Check your post timing

Check out what time you should be posting to reach your audience AND consider testing quieter times like early on a Sunday morning where there is possibly less competition in the newsfeed.

3. Check you aren’t posting too much

If you post multiple times a day you may be splitting your total available audience across multiple posts.  Try reducing the number of times you post each day and see whether your reach per post increases.

4. Stop engagement baiting on Facebook

No more asking people to follow your page or share your posts.  Facebook has announced they are cracking down on engagement bait by reducing reach of these posts and disabling pages. Just because you see other pages do it, doesn’t mean you should… so consider this your official stern warning to knock it off!

giphy.gif

5. Post consistently to feed the Facebook algorithm

Whatever consistent means to your business, you need to feed the algorithm with consistent information.

6. Quit BOOSTING your Facebook posts

Learn how to run simple and super effective Facebook ads.  Either check out our FREE beginners course or book in for one-on-one training.

7. Have an effective content strategy

Content strategies don’t need to be complicated. It’s important to recognise your own strength and weaknesses (so that your posts are consistent!) and set up a strategy you can stick it and that works - learn how to plan your social media content like a pro!


Related Posts

 
Facebook, ContentGuest User