HEY SMALL & MEDIUM BUSINESS OWNERS
Do you want to get in front of the right people at the right time?
You already have your social media content in hand but paid digital ads but Google Advertising is not where you excel. We only work with a limited number of paid digital advertising clients each quarter meaning we spend more time nurturing your accounts using an active management approach - we don’t do set and forget around here! We’re New Zealand based and keep our work in-house which means you’ll always be talking directly with the person who manages your account day to day.
Google Advertising Monthly Management
There’s no getting around it - Google Advertising is the best way to reach people who are already looking for your services!
We manage text, display and Google Shopping campaigns for small to medium businesses all over New Zealand & Australia.
To make sure the power stays in your hands we will always make you an administrator of your own account, giving you complete visibility of all work.
We work with all budgets and have no minimum terms or spend requirements
Google will bill you directly for advertising spend so you always have complete transparency - and we don’t clip the ticket
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Book a call into our calendar & get to know us! After we discuss your goals and your current situation you decide whether you'd like us to send through our proposal.
We include all of our assumptions and exclusions in our proposal - this means that if something crucial like your Google Analytics isn't setup we can flag that will be an additional fee or send you a link to DIY it.
When you’ve signed your proposal we will flick you an invoice that includes the setup fee & your first month.
We ask you to complete a brief that includes all the relevant information for your business including your account details, monthly budget, competitor information & any imagery for display advertising.
If everything is good to go we should be able to jump into your accounts and get cracking.
Or we may need to give you a list of tasks to complete like setting up your Analytics or Ad accounts if they aren't where you thought they were.
Or you can get us to fix your accounts for you by agreeing to one of the bolt ons that are included in your proposal.
At the end of your first full calendar month we’ll send you a report detailing your campaign performance.
We expect you to tell us of any upcoming campaigns, stock issues or promotions so we can adapt our campaigns with plenty of time to spare.
Otherwise we are pretty quiet folks who will only be in touch if something needs actioning. But you can book additional time whenever you like as a priority client.
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We don't make you commit to a minimum term contract so our setup and strategy time is laid out transparently in our one-off setup fee
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Our packages include a combination of the following key tasks:
- Campaign & Marketing Analysis
- Landing page reviews & website optimisation recommendations
- Negative keyword analysis
- Address low converting keywords
- Adjust bids by device and performance
- Campaign budget split optimisation
- Keyword bid management
- Ad scheduling reviews & analysis
- Geo-targeting reviews & analysis
- Promotion extension management & analysis
- Exact match keyword identification & analysis
- Monthly reporting dashboard including source data from Google Analytics
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Once clients begin working with us they often begin to want to know more about their wider marketing performance - what else is working/not working and how do their other marketing actions compare to what is being achieved via digital ads. This is included in our Ecommerce Google Ads package, but can be added to any package - we’ll let you know if the questions you’re asking us each month fall into Marketing Performance Analysis and you can decide whether you want more reporting & guidance each month.
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No, we are digital marketing ninjas and spend out time on your account, not on the phone.
Once you have accepted your proposal & completed your brief you will hear from us when we need something.
You will definitely hear from us regularly and we expect that you will let us know at the beginning of each calendar month what is going on in your business and wider marketing.
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Yes we can! Book a call and we can create bespoke plan for you and your business.
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We can never guarantee a return on investment on any campaign as there are too many variables at play. However we will always advise if we think you need to speak to a user experience expert or if your website performance is negatively impacting results.
We also work on the basis that a customer or client is worth far more than the one sale we may generate from an individual via ads in a given month and we can discuss customer lifetime value with you.
Monthly Google Advertising Packages
Google
Campaign Management
$499
+ GST
monthly
- Weekly campaign optimisation
- Up to three managed campaigns
- Monthly automated reporting
- Google Analytics integration
- Excludes Google Shopping
- Can add on Marketing Performance Analysis
Recommended for Service Providers
E-Commerce Google
Campaign Management
$799
+ GST
monthly
- Daily campaign optmisation
- Up to five managed campaigns
- Detailed reporting via dashboard
- Integration with Google Analytics
- Integration with Facebook Ads
- Advanced conversion goal setup
- Includes Google Shopping
- Includes Marketing Performance Analysis
A one off setup fee of $499+ GST applies to Google Ads services.
Additional pricing may apply for complex campaigns with advanced integrations or data feed errors however we are happy to work with Google on your behalf to resolve any issue at our standard hourly rate
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Who this is for
You’re an established Small-Medium Business with a marketing strategy or plan (high level is fine!)
You have a ring-fenced marketing budget
You want to feel empowered & in control of your digital marketing
You understand that digital ads are only a small part of the digital marketing puzzle
You’ve done your research and you know there is a market & demand for your product or service
Who this is not for
You’re a startup, solopreneur or new business owner with limited budget
You have revenue of less than 150k
You don’t have a current marketing or social media plan
You don’t have the budget to spend on outsourcing your marketing right now
You are still figuring out your target market
real clever client
Testimonials
FAQ
What if I don’t have a marketing plan?
A marketing plan or strategy makes sure you are focusing on multiple channels and ensures that you are viewing the customer journey as a whole, rather than focusing on one tool as the solution to your sales woes. If you don't have a plan or strategy in place let's talk!
How much am I going to spend on ads?
Clever Social’s monthly management fees only cover our expertise each month. We’ll need to set a baseline budget together and scale up as we see results (or analyse your previous ad campaigns and go from there). There is no minimum spend requirement.
What results can I expect from my digital advertising investment?
There are so many variables that this is impossible to answer! However we can discuss with you the types of return we see from clients in your industry.
What are my payment options?
Bank transfer, credit card and direct debit. All invoices are due within 7 days.
How it works
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