Which digital advertising strategies are the cheapest for your small business? There are definitely ways to make sure you are being budget-savvy when it comes to both Facebook advertising & Google advertising.
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Facebook has made not so subtle gestures for the last year that they will begin allowing advertisers to target Facebook Group members with paid advertising. But so far, it’s been very very quiet from an official standpoint. So let’s do what we do best … a life hack on how to target your Facebook group with ads, coming right up.
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Why was my Facebook ad not approved, rejected or declined? We spend a lot of time answering this question online in Facebook groups and in messages from business owners who are tearing out their hair. Unfortunately, it comes down to this: Your Facebook ad was declined because you probably don’t understand the Terms of Service and various policies you need to adhere to. Whoops. Poor misunderstood Facebook.
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When shouldn’t you use a Facebook ad? Basically when you don’t have your other shit sorted out. If you think Facebook ads will turn on the sales tap, but you don’t understand your customer’s journey, they aren’t going to perform as well as they could otherwise.
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So you've finally made the decision to start running Facebook ads - real, fully functional FB Ads, instead of continually boosting posts. Congratulations! Now, which objective should you pick… well here we go, a beginner’s guide on where to start.
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