Facebook Advertising for Small & Medium Businesses

 
 
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HEY SMALL & MEDIUM BUSINESS OWNERS

Do you want to get in front of the right people at the right time?

You already have your social media content in hand but paid digital ads via Google Advertising, Google Shopping, Facebook & Instagram are not where you excel.

We only work with a limited number of paid digital advertising clients each quarter meaning we spend more time nurturing your accounts than some traditional agencies. We’re also New Zealand based and keep our work in-house which means you’ll always be talking directly with the person who manages your account day to day.

 

 
 

Facebook Advertising Campaign Management

When it comes to Facebook Campaigns our aim is to create winning campaigns & identify strategies that achieve your digital marketing goals

  • Facebook & Instagram advertising

  • Integration of Facebook + Your website

  • All work is delivered inside your Meta Business Accounts

  • We’re a Meta Business Partner and enjoy easy access to the customer services team and help desk for our clients

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  • Book a call into our calendar & get to know us! After we discuss your goals and your current situation you decide whether you'd like us to send through our proposal.

    We include all of our assumptions and exclusions in our proposal - this means that if something crucial like your Pixel or Domain Verification is missing, then we can flag any work required prior to kick off.

    When you’ve signed your proposal we will flick you an invoice that includes the setup fee & your first month.

    We ask you to complete a brief that includes all the relevant information for your business including your account details, monthly budget, competitor information & any imagery for advertising.

    If everything is good to go we should be able to jump into your accounts and get cracking.

    At the end of your first full calendar month we’ll send you a report detailing your campaign performance.

    We expect you to tell us of any upcoming campaigns, stock issues or promotions so we can adapt our campaigns with plenty of time to spare.

    Otherwise we are pretty quiet folks who will only be in touch if something needs actioning. But you can book additional time whenever you like as a priority client.

  • We don't make you commit to a minimum term contract so our setup and strategy time is laid out transparently in our one-off setup fee

  • Once clients begin to work with us they often want to know more about their wider marketing performance - what else is working/not working and how do their other marketing actions compare to what is being achieved via digital ads.

    This is included in our Ecommerce Facebook or Google Ads packages, but can be added to any package - we’ll let you know if the questions you’re asking us each month fall into Marketing Performance Analysis and you can decide whether you want more reporting & guidance each month - and a more holistic view of your marketing efforts.

  • Yes - many of our clients don’t require monthly approvals but some do and we are happy to oblige! We ask that you provide us with monthly campaign plans and keep us informed of your promotional activity in a timely manner so we can get the best out of your investment each month

  • No - we use your imagery & product catalogue feeds. The more creative options we have the better, and as video performs so well on Facebook & Instagram we always recommend having a few short form video options for us to work with (but it’s not a deal breaker!)

  • We can never guarantee a return on investment on any campaign as there are too many variables at play. But we will always let you know what the data is telling us and come up with a plan.

  • Sometimes! It will take 1-2 hours to figure out what is going on and talk to Facebook about your account. However if you have been violating ad policies we may not be able to get your account back. We are happy to try and our hit rate is pretty good…but it can be complex and out of our hands.

  • Probably! We're a Facebook Marketing Partner and have an assigned account manager who helps us with client issues.

 
 

Facebook Advertising Packages

 

Facebook Ad Audit

$199

+ GST

  • Review your account performance
  • Review your pixel optimisation
  • Review your audiences
  • Report delivered via email

Facebook Campaign Management

$499

+ GST per month

  • One campaign
  • Up to three adsets/audiences
  • Facebook + Instagram ads
  • Automated Monthly Reporting
  • Google Analytics Integration
Recommended for Services Providers

Facebook
Campaign Management

$799

+ GST

per month

  • Daily Campaign Checks
  • Up to three managed campaigns
  • Up to nine audiences
  • Facebook + Instagram
  • Monthly Performance Analysis
  • Google Analytics Integration
Recommended for e-Commerce
 
 

GST is applicable to New Zealand based businesses

There is an account setup fee of $499 + GST for all new Facebook Ad clients

 
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Who this is for

  • You’re an established Small-Medium Business with a marketing strategy or plan (high level is fine!)

  • You have a ring-fenced marketing budget

  • You want to feel empowered & in control of your digital marketing

  • You understand that digital ads are only a small part of the digital marketing puzzle

  • You’ve done your research and you know there is a market & demand for your product or service

Who this is not for

  • You’re a startup, solopreneur or new business owner with limited budget

  • You have revenue of less than 150k

  • You don’t have a current marketing or social media plan

  • You don’t have the budget to spend on outsourcing your marketing right now

  • You are still figuring out your target market


 
 

How it works