Instagram only offers you ONE precious link to share with potential customers and most businesses miss a beat by using it to send traffic to their home page. If you want to make the most out of your Instagram profile you need to set up what is commonly called a “link in bio” application and start funnelling those clicks to more ideal locations or resources than just your home page, otherwise you may be missing a huge opportunity to send traffic through to specific stages of your sales funnel.
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