Hey we’re Rachel & Scott, and we’re a couple of passionate digital strategists working from the Waikato, New Zealand.
Clever Social was formed in 2017 when after a decade spent in marketing and marketing adjacent roles, Rachel had grown weary of working with big marketing agencies using shady tactics to secure small business clients. Scott watched Clever Social grow from the sidelines in his role as supportive husband and chief of high-fives but by 2018 he had begun to get stuck in working behind the scenes supporting clients.
In 2020 Scott joined the business in a more visible role working with our Google Ads clients, managing Google Ad Campaigns, setting client strategy and training those business owners who want to manage their own Google Ad Campaigns in-house. Scott lives & breathes FMCG, so our food brand clients tag him in for category reviews, NPD strategy, planogram optimisation and category strategy…. If you need to talk to a supermarket about your brand, Scott can help you get your product on the shelf!
Rachel’s passion lies firmly with women-led & family run businesses and her goal for every client is that they feel empowered & are able to make decisions about their digital marketing with confidence. Rachel designs big picture digital marketing strategies & considers all the moving parts - and much to her chagrin is usually designated tech support when Facebook goes rogue, which it often does.
If you’re looking for a supportive team to increase your digital marketing capability then book a time that works for you.