Why was my Facebook ad not approved, rejected or declined? We spend a lot of time answering this question online in Facebook groups and in messages from business owners who are tearing out their hair. Unfortunately it comes down to this: Your Facebook ad was declined because you probably don’t understand the Terms of Service and various policies you need to adhere to. Whoops. Poor misunderstood Facebook.
When shouldn’t you use a Facebook ad? Basically when you don’t have your other shit sorted out. If you think Facebook ads will turn on the sales tap, but you don’t understand your customer’s journey, they aren’t going to perform as well as they could otherwise.
So you've finally made the decision to start running Facebook ads - real, fully functional FB Ads, instead of continually boosting posts. Congratulations! Now which objective should you pick… well here we go, a beginner’s guide on where to start.
The latest in well-meaning but short sighted (and slightly desperate) social media tactics, a comment pod is where a group of businesses join together and comment on each other's latest posts, usually organised via Facebook Messenger, in the misguided belief it will bump their content to the top of newsfeeds, and help grow their follower numbers.
Look if you’ve never hired an outsourced marketer it’s hard to know exactly what questions to ask before signing over your precious budget. So here are five simple questions you may like to get answers to when working with a digital marketer.
You have a business strategy, a marketing strategy and now you need a digital strategy too? Great…. something else to add your to your never-ending list, and another document to add to the growing pile in your office…
I regularly speak with small business owners who are understandably worried about their Search Engine Optimization and Google Ranking… but apart knowing that it's important they often aren’t too sure what SEO is.
Data is king, so how much data do you have at your fingertips about your audience? If you're using Facebook, quite a lot actually. Facebook Audience Insights lives inside your Facebook Ad Manager account and it’s extremely clever - watch our video for a walk through!
Creating good quality content is practically every small business owners biggest hurdle. Here are four clever ways to get going on your next blog posts.