Management Capability Development
Voucher Fund
Small businesses may qualify for vouchers to help pay for services such as training workshops, courses, and coaching that build the management capabilities of their owners, operators, and key managers.
Management Capability Development Vouchers are only available through the Regional Business Partner Network Growth Advisors. For more information on the Management Capability Development Voucher Fund or to find your local Growth Advisor go to www.regionalbusinesspartners.co.nz
You will need your NZBN to apply for funding or you can apply for one here
Digital Marketing Training
typical TOTAL Investment $4200 + GST MAY BE ELIGIBLE FOR UP TO 50% FUNDING
One to one Digital Marketing training typically delivered over three-six months so you as a business owner can put your knowledge into action while receiving expert support.
This training is for business owners who:
Want to create, manage & analyse their online sales funnel
Have already dabbled in digital advertising
Have at least two social media channels
Want to ensure their digital marketing real estate is working cohesively & efficiently
MAY BE ELIGIBLE FOR UP TO 50% FUNDING
This service is registered with the Management Capability Development Voucher Fund. Find out more by visiting www.regionalbusinesspartners.co.nz
How we work together
We create a plan to measure results & improvements to your digital marketing efforts
Your planning activity includes learning how to map out your current digital marketing efforts & what is required to reach your digital marketing goals.
Learn how to build brand awareness online and reach new ideal customers
Learn to analyse where your current sales & leads are coming from & how you can maximise the sales channels that are already performing (& improve the others!)
You will implement or improve elements of your sales funnel including ensuring you know how to measure your success
You will learn to identify and map out your holistic digital marketing real estate across social media, website & other digital marketing tools & platforms.
Let’s discuss funding!
Create your Digital Marketing Plan
Approx Investment $4000 + GST
MAY BE ELIGIBLE FOR UP TO 50% FUNDING
It's safe to assume that a huge part of your business relies on being visible online! If you're feeling challenged juggling responsibilities in an ever-changing digital landscape, you're not alone.
We work with business to ensure that they have the skills to create their own digital marketing plan using proven templates & prompts. We know how to link your strategic business goals, to your plan and then to regular digital marketing tasks - so you always know what you're meant to be doing online!
We focus on three key areas: increased brand awareness, improving sales & leads, customer retention. We work together to create a living planning document which identifies both one-off and reoccurring digital marketing tasks. This method allows you as a business owner to plan your digital marketing in 90-day cycles or annually moving forward.
How we work together
Document your business goals
We document who your ideal customer/s are
Plan & resource your digital marketing by channel (social media, email marketing, SEO/website)
Learn how to find your most engaged audiences online
Learn how to access & read your analytics to make decisions for your business based on real numbers
Determine which tools you should use to achieve your specific business goals
You’ll walk away with
A bespoke strategic plan containing social media & digital marketing channels that you have created yourself (and can create again in the future)!
An understanding of each digital marketing channel and what resources are required to meet your unique business goals
How to use Social Media to drive sales
Approx Investment $3500
MAY BE ELIGIBLE FOR UP TO 50% FUNDING
I don’t need to tell you how important social media is to most modern businesses but there is a clear distinction between those who post strategically and those who do not.
Work with me and learn how to tell your unique brand story using your existing (or new) social media channels, and understand why particular features and tools work better than others.
Receive expert strategic advice to build an engaged audience online using social media channels such as Facebook, Instagram & LinkedIn.
The key concepts we will discuss:
Determine the right channels for your business
Learn how to apply your unique value proposition to your social media content
Develop your brand voice
Understand how to build brand awareness using organic social media methods
Learn how to grow an engaged audience through content planning
Understand how to interpret your results using analytics & insights tools
How to use the algorithm to your advantage and improve your results with easy to follow methods
How to promote your content to new people to grow brand awareness amongst targeted cold audiences