https://www.cleversocial.co.nz/clever-social daily 1.0 2021-01-18 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f87c0f15e45105838fce49d/1602732286496/png.png Clever Social https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5bdbc0dd758d4644ccf508d4/1542508550740/transparent.png Clever Social - We work with people Just like you! • Startups who need to increase their marketing skillset • Entrepreneurs who want to DIY their digital marketing • Small business owners who want a flexible digital marketing structure • Business owners who want to upskill their team and keep their marketing in-house • Digital Marketers, Social Media Manager & Virtual Assistants who want expert coaching to help grow their business • People who want to get shit done https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/5e828e9104cea71fa884a9df/6007386554406f6c97ca4690/1611085947164/done-for-you-digital-marketing.jpg Clever Social - I WANT YOU TO DO IT FOR ME https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/5e828e9104cea71fa884a9df/6007382d7b917d7fd2e0feb3/1611085899140/coaching.jpg Clever Social - I'VE GOT THE BASICS & AM READY TO BE COACHED https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/5e828e9104cea71fa884a9df/5e828edf77cff44f8ae041fd/1585972487862/book-my-brain-path+home.jpg Clever Social - I'M READY TO INVEST - LET ME BOOK YOUR BRAIN! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/5e828e9104cea71fa884a9df/5e828e921dfd5247b99b3e0d/1598304098681/clever-social-diy-home.jpg Clever Social - I'M A START UP & NEED THE BASICS https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/5bdfb43b2b6a28f99144f900/5f84b2c043318b6b09780520/1602532108510/Natalie-Tolhopf.jpg Clever Social Rachel has this special power where she can make tech work if it breaks! And that is HUGE. Like make or break your automations this Queen can fix it easy. I LOVED working with Rachel on my overall strategy to create a clear path and to put together ALL my assets so that I didn't have to work as hard. If you want a digital strategist who not only can see the smallest of moving part AND the big picture. Then get in contact. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/5bdfb43b2b6a28f99144f900/5f84b23d4707e3172b811d34/1602531916459/Debbie-Omond.jpg Clever Social Thanks to Rachel and the world of Google Ads... it's been a business changing experience and I really don't see the need to bother with advertising else where. It just gives me a constant flow of enquiry whilst getting my name out there - Rachel knows her stuff and I would recommend her to anyone wanting to start out with Google Ads. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/5bdfb43b2b6a28f99144f900/5c063631352f53956cac8649/1543911007451/lots-of.jpg Clever Social Rachel totally made a daunting task of learning Facebook advertising into a fantastic experience. Broke things down into understandable steps and taught me how to do it. Would totally recommend her! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/5bdfb43b2b6a28f99144f900/5c06357503ce64cab87b1d95/1544407628640/words_for_wellness.jpg Clever Social Rachel has amazing insight into what you're too close to your business to see. She helped me get my digital strategy sorted out which just streamlined everything magnificently. Worth her weight in gold. Thank you so much. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/5bdfb43b2b6a28f99144f900/5c0634c2562fa76ddc219e99/1543910624602/white_fox_and_co.jpg Clever Social Rachel is amazing at what she does! She helped me reach my goal with SEO and Facebook using my Pixel, I couldn't be happier. Rachel is professional and super punctual, nothing is ever a problem for her. She is also awesome at teaching - I have learnt so much from her! Thanks Rachel- I would highly recommend her to anyone https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5c05d8cb032be449dda35475/1543887064886/iphone_display.png Clever Social https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5bfc5eba758d46b628a86761/1543265979559/Screenshot+2018-11-27+09.52.21.png Clever Social https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f7e370cb112e237ddd5cad8/1602107150212/greenbackground.png Clever Social https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f7e419b1e6025441530c56c/1602108629454/pinkbackground.png Clever Social https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f875a24e51447527c70caae/1602705961697/jpg.jpg Clever Social https://www.cleversocial.co.nz/services daily 0.75 2021-01-06 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5c05e944032be449dda44ffb/1585614000793/clever-social-ready-to-get-stuff-done.jpg Services https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5c05e90ccd8366ff66c71125/1585613962717/just-starting-out-and-want-to-learn.jpg Services https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e828dbe003301196e6674cf/1585614275599/book-my-brain-path.jpg Services https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5c05e95970a6ad774302166b/1585613977966/get-it-off-my-plate-home.jpg Services https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f850b2a34e31215788a4911/1602554669650/jpg.jpg Services https://www.cleversocial.co.nz/our-story daily 0.75 2021-01-06 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5c05d55cb8a04584587be159/1543886193962/clever-social-our-story-why.JPG Our Story https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f83ba2e7ba26763821d6138/1602468423560/CleverSocialRachel+%26+Scott-64..jpg Our Story - “I love working with women in small business, who understand the value of their time and who are prepared to do the hard work to get shit done!” https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f7e4893344ec32a425c7106/1602111637713/clever-social-opt-in.png Our Story - Get your free guide! Sign up to my newsletter to receive your free guide on how to measure your digital marketing & social media results each month. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f7e3cd4188de8506bbac10c/1602109851058/pinkbackground.png Our Story https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f7e3cedaab21c273aadc1b1/1602108656095/greenbackground.png Our Story https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f909b83f0c74c2ce6414a9d/1603312520365/jpg.jpg Our Story https://www.cleversocial.co.nz/contact daily 0.75 2020-10-12 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5ed8b82cb79765492aa3bf9f/1591261243330/rachel-clever-social-small-business-digital-marketing Contact https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f83bc2ea2f31372bd07e8cd/1602468917711/jpg.jpg Contact https://www.cleversocial.co.nz/steps daily 0.75 2018-11-05 https://www.cleversocial.co.nz/steps/2018/11/5/social-media-strategy monthly 0.5 2020-03-29 https://www.cleversocial.co.nz/steps/2018/11/5/digital-marketing-strategy-2x465-7pz5n-a6gsl monthly 0.5 2020-03-29 https://www.cleversocial.co.nz/steps/2018/11/5/digital-marketing-strategy-2x465-7pz5n monthly 0.5 2020-03-29 https://www.cleversocial.co.nz/steps/2018/11/5/facebook-advertising monthly 0.5 2020-10-07 https://www.cleversocial.co.nz/steps/tag/1 monthly 0.5 https://www.cleversocial.co.nz/steps/tag/2 monthly 0.5 https://www.cleversocial.co.nz/steps/tag/3 monthly 0.5 https://www.cleversocial.co.nz/steps/tag/4 monthly 0.5 https://www.cleversocial.co.nz/blog daily 0.75 2021-01-17 https://www.cleversocial.co.nz/blog/2018/11/6/four-clever-ways-to-become-a-content-macgyver monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5ecaeb6829359c00040643b6/1590356858190/how+to+become+a+content+macgyver+-+clever+social Blog - How to become a content MacGyver A great content strategy is still the best (and cheapest) way to drive traffic to your website but if you're a small business owner you know content creation takes time that you do not have! Here are four tools to help make your content creation process less painful and more clever. https://www.cleversocial.co.nz/blog/2018/11/6/-four-clever-ways-to-improve-your-seo-today monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca5755642dba7bddfb8f4d/1590318951027/4+Clever+Ways+to+Improve+your+SEO+-+clever+social Blog - Four Clever Ways to Improve your SEO I regularly speak with small business owners who are understandably worried about their Search Engine Optimization and Google Ranking… but apart knowing that it's important they often aren’t too sure what SEO is. SEO techniques are simply ways to optimise your website to ensure that search engine technology can understand what your business is about. So let's get cracking! https://www.cleversocial.co.nz/blog/2018/11/6/four-clever-ways-to-become-a-content-macgyver-bjzbn monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5be0fa93aa4a991cff82be9e/1541470884724/FACEBOOK+AUDIENCE+INSIGHTS-+A+CLEVER+TOOL+TO+GET+TO+KNOW+YOUR+AUDIENCE.png Blog - How to use Facebook to learn about your target market https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca35000d634c6b2a5b6aac/1590310157161/How+to+use+Facebook+to+learn+about+your+target+market Blog - How to use Facebook to learn about your target market Data is king, so how much data do you have at your fingertips about your audience? If you're using Facebook, quite a lot actually. Facebook Audience Insights lives inside your Facebook Ad Manager account and our blog today runs you through two key ways to use this clever tool to help inform your Facebook strategy including how to build your FB ad audiences. https://www.cleversocial.co.nz/blog/facebook-ads-when-shouldnt-you-use-them monthly 0.5 2020-07-05 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5d8a9c40284fec02afd463eb/1569365061409/money.gif Blog - Four Signs You Might Not Be Ready For Facebook Ads https://www.cleversocial.co.nz/blog/facebook-ads-which-objective-is-for-you monthly 0.5 2020-07-05 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5c0611eecd8366c4032267da/1543901789696/facebook-ad-objectives.png Blog - Where to start with Facebook Ads for Small Business https://www.cleversocial.co.nz/blog/why-does-facebook-keep-declining-my-ads monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5d8a9b2d0603222cff93ee02/1569364786701/scissors.gif Blog - Six Reasons Facebook Hates your Ad https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca4800063db750f2648c34/1590315028961/Blog+featured+imagery+-+6+reasons+facebook+hates+your+ad.png Blog - Six Reasons Facebook Hates your Ad Why was my Facebook ad declined, rejected or not approved? We spend a lot of time answering this question online in Facebook groups and in messages from business owners who are tearing out their hair. Unfortunately it comes down to this: Your Facebook ad was declined because you probably don’t understand the Terms of Service and various policies you need to adhere to. Whoops. Poor misunderstood Facebook. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5d8a9acb0603222cff93e52a/1569364727637/ohthisisbad.gif Blog - Six Reasons Facebook Hates your Ad https://www.cleversocial.co.nz/blog/are-you-guilty-of-these-three-social-media-sins monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5c06132e562fa76ddc2078db/1543902020465/FacebookBaiting.png Blog - Three Social Media Sins to avoid https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca4ddfa81cd4417d713acc/1590316530132/3+social+media+sins+to+avoid+-+clever+social Blog - Three Social Media Sins to avoid The latest in well-meaning but short-sighted (and slightly desperate) social media tactics, a comment pod is where a group of businesses join together and comment on each other's latest posts, usually organised via Facebook Messenger, in the misguided belief it will bump their content to the top of newsfeeds, and help grow their follower numbers. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5c061297898583f4fe0b9628/1543901864237/jessica-ruscello-349304.jpg Blog - Three Social Media Sins to avoid https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5c06134c898583f4fe0b9dde/1543902043607/FBengagementbaitexample.png Blog - Three Social Media Sins to avoid https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5c0612c5758d464d4d3c8c0b/1543901942966/socialmediastrategy.jpg Blog - Three Social Media Sins to avoid https://www.cleversocial.co.nz/blog/six-proactive-things-you-can-do-in-response-to-facebook-armageddon monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5c0616e2758d464d4d3cb4b6/1543902958571/giphy.gif Blog - Stop freaking out about the Facebook Algorithm https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca504b0d634c6b2a5d463c/1590317141441/Stop+freaking+out+about+the+Facebook+Algorithm Blog - Stop freaking out about the Facebook Algorithm When Facebook announced that they were going to start prioritising posts from friends and family in the newsfeed my feed was immediately full of Facebook Live videos from anyone with the word digital or marketing in their page title throwing their own interpretation of the announcement into the mix and the changes were quickly dramatically described as Facebook Armageddon. However let's breathe and look at all the things we can control when it comes to the Facebook algorithm. https://www.cleversocial.co.nz/blog/five-questions-for-your-digital-marketing-agency monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca52fce3d0ce7bf2d8ad03/1590317833268/5+Questions+Small+Business+Owners+Should+Ask+Their+Marketing+Agency Blog - Five Questions Small Business Owners Should Ask Their Marketing Agency There are so many agencies and social media experts out there, so how do you know if you’ve found someone who is both the right fit for your business AND who knows their stuff? These five questions will help determine if your digital marketing agency is going to help or hurt your business! https://www.cleversocial.co.nz/blog/how-to-write-a-clever-digital-strategy monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5c06186770a6adf59bba2e5e/1543903360017/giphy%2B%282%29+%281%29.gif Blog - Six Steps to a Clever Digital Strategy https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5c0618382b6a2869733d4c99/1543903302177/giphy+%281%29.gif Blog - Six Steps to a Clever Digital Strategy https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5c0617ea8a922d4e0311de79/1543903230925/giphy-downsized.gif Blog - Six Steps to a Clever Digital Strategy https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca54ad02f4af1d186d1242/1590318270642/6+Steps+to+a+Clever+Digital+Strategy Blog - Six Steps to a Clever Digital Strategy You have a business strategy, a marketing strategy and now you need a digital strategy too? Great…. something else to add your to your never-ending list, and another document to add to the growing pile in your office. Unlike your other strategies, your Digital Strategy should be detailed, right down to daily and weekly tasks to keep you or your marketing resources on track. So if you struggle with knowing how to achieve the goals in your other strategies, you will definitely find a Digital Strategy helpful for your business. https://www.cleversocial.co.nz/blog/2019/9/25/how-to-verify-your-facebook-business-page monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5d8abc6f121b92468762f4ff/1569373335921/halfass.gif Blog - How to verify your Facebook Business Page https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca43bda81cd4417d7087cb/1590313941929/How+to+verify+your+facebook+business+page Blog - How to verify your Facebook Business Page Verifying a business on Facebook is reasonably easy and gives you a snazzy wee grey tick next to your business name - check out our Facebook Page to see the tick in action. https://www.cleversocial.co.nz/blog/2019/9/25/how-to-make-the-most-of-your-instagram-bio monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca31e19259ee3d459bee06/1590309354112/How+to+make+the+most+of+your+Instagram+bio Blog - How to make the most of your Instagram bio Instagram only offers you ONE precious link to share with potential customers and most businesses miss a beat by using it to send traffic to their home page. If you want to make the most out of your Instagram profile you need to set up what is commonly called a “link in bio” application and start funnelling those clicks to more ideal locations or resources than just your home page, otherwise you may be missing a huge opportunity to send traffic through to specific stages of your sales funnel. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5d8ade276a16117cd8829e97/1569381936714/Screenshot+2019-09-25+15.22.26.png Blog - How to make the most of your Instagram bio https://www.cleversocial.co.nz/blog/2019/10/7/how-to-target-your-facebook-group-with-ads monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca40f2fd31365e4fa4e939/1590313218532/How+to+target+your+Facebook+Group+with+Ads+-+clever+social Blog - DIY: How to target your Facebook Group with Ads Facebook have made not so subtle gestures for the last year that they will begin allowing advertisers to target Facebook Group members with paid advertising. But so far, it’s been very very quiet from an official standpoint. In 2018 Facebook teased us all by rolling out the ability to add a Facebook Pixel to group settings… which seemed to be an indication that creating an audience of group members was imminent. But no, still crickets. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5d9aac62c3996b323f821c73/1570417798414/lifehack.gif Blog - DIY: How to target your Facebook Group with Ads https://www.cleversocial.co.nz/blog/which-digital-ads-are-cheapest-facebook-google monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca332cd02304239eaeeff3/1590309687138/Which+digital+ads+are+the+cheapest%3F Blog - Which digital ads are the cheapest? We’re getting to the pointy end of the year where digital advertising costs are going up due to increased competition and small businesses are wondering how to attack the pre-Christmas period without wasting their precious marketing budget. Let me preface this by saying that cheap is not always the best and that these suggestions should be part of a wider strategy or used for short periods to further your budget. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5d9acffe917cc02c297a3736/1570426907908/gooogle.gif Blog - Which digital ads are the cheapest? https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5d9ad320d2ebd97521068f34/1570427686940/too+much+work.gif Blog - Which digital ads are the cheapest? https://www.cleversocial.co.nz/blog/2019/10/7/the-best-free-tools-to-support-your-small-business-marketing monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca3e445060ad27eef6bfbe/1590312546051/The+best+free+marketing+tools+for+small+business+-+clever+social Blog - The best free marketing tools for small business The best free tools to support your small business marketing activity. From free project management software to free graphic design tools and how to use them to make your social media strategy and digital marketing plans come to life. https://www.cleversocial.co.nz/blog/2019/10/7/how-to-plan-your-social-content-like-a-pro monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5d9cfea15b10ae2a93e37c1f/1570569935741/self++five.gif Blog - How to plan your social media content like a pro https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca3b4029db2e1e76967a7d/1590311759827/plan+your+social+media+content+like+a+pro Blog - How to plan your social media content like a pro Your social media strategy doesn’t have to be complicated. Follow this simple structure to keep your social media content easy and most importantly focused on your audience and not on your business. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5d9cfff38f4aaf0e82644dc2/1570570284095/please.gif Blog - How to plan your social media content like a pro https://www.cleversocial.co.nz/blog/2019/10/14/how-to-create-kick-ass-social-media-content monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca3970a81cd4417d6fd98f/1590311316997/How+to+create+kick+ass+social+media+content+for+your+business Blog - How to create kick ass social media content for your business So you’ve created a kick-ass content plan, but now you need to actually create the content. The worst part. Never fear, here are three easy ways to begin creating social media content and more importantly re-use what you already have. Once you’re 6-12 months into your strategy you should have enough content to begin creating content like a social media pro! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5da3f8102d11583e99af3667/1571027137216/followers.gif Blog - How to create kick ass social media content for your business https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5da3f9216128266a780bf875/1571027472519/Gap.gif Blog - How to create kick ass social media content for your business https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5da3fa6bff3f1e0b33492037/1571027745144/social+media.gif Blog - How to create kick ass social media content for your business https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5da3ef7a6128266a780b98fe/1571024792405/recycle.gif Blog - How to create kick ass social media content for your business https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5da404ad6128266a780c6681/1571030231896/spelling.gif Blog - How to create kick ass social media content for your business https://www.cleversocial.co.nz/blog/2019/10/14/how-to-use-influencer-marketing-small-business monthly 0.5 2020-07-05 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5dae97403b59c65b084c02fe/1571723650439/online+presence.gif Blog - How to use influencer marketing for your small business https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5dae93cc5642ea5d1cf1b805/1571722204411/content+creator.gif Blog - How to use influencer marketing for your small business https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5dae93ff45e76364d77b4cd5/1571722434970/influencer.gif Blog - How to use influencer marketing for your small business https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca2f2b9259ee3d459bc80e/1590308662846/how+to+use+influencer+marketing+for+your+small+business Blog - How to use influencer marketing for your small business Whether you call them bloggers, influencers or content creators there is still value in working with key marketing partners in the social media space… so here is the low down on using influencer marketing as part of your marketing strategy. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5dae952446f15f2ffeae4a0d/1571723017418/Connections.gif Blog - How to use influencer marketing for your small business https://www.cleversocial.co.nz/blog/2019/11/11/four-instagram-myths-you-need-to-ignore monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5dc90c7e492ddd0f8ba70d11/1573457034426/businesstime.gif Blog - Four Instagram myths you need to ignore https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5dc90fd57cdf127e99b152e3/1573457886039/love.gif Blog - Four Instagram myths you need to ignore https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca296529359c0004ee5e53/1590307190647/4+instagram+myths+you+need+to+ignore Blog - Four Instagram myths you need to ignore I’m just gonna jump right in here and let you know that the shocking truth about the Instagram algorithm is that it already knows where it will place your posts in the newsfeed BEFORE you hit that publish button. So all that agonising and gaming the system… it’s all a waste of your time & energy. Where you land in the newsfeed may have very little to do with YOU, it’s based on your followers and what they have proven to like and what they have engaged with historically. So keeping this in mind… let’s unpack these Instagram myths. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5dc90d4d7cdf127e99b12dff/1573457361113/likes.gif Blog - Four Instagram myths you need to ignore https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5dc90ed3e8290d7830fb32c4/1573457766497/typo.gif Blog - Four Instagram myths you need to ignore https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5dc90af180e6ab4d1135a4e9/1573456645189/delete.gif Blog - Four Instagram myths you need to ignore https://www.cleversocial.co.nz/blog/2019/11/12/what-digital-marketing-expert-small-business monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5de2e9aa5043fe7ceb30c652/1575152054930/busy.gif Blog - Which digital marketing expert do you need? https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca122495a4d74aea156198/1590301240552/which+marketing+expert+do+you+need+-+help+clever+social Blog - Which digital marketing expert do you need? Last year I re-designed my services to focus on delivering long term meaningful support to small businesses. And that meant switching from a done for you model to something that delivered more value to motivated and ready to learn women in business. So instead of coming to me to manage your Facebook ads, we work together to create a digital advertising strategy that complements the social media work you are already doing and ensures to get maximum bang for buck while up-skilling you on the tricks of the trade. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5de2e6d3c573c502d7dfa22b/1575151329221/socialmediaexpert.gif Blog - Which digital marketing expert do you need? https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5de2e5478ca23e2f1d98316b/1575151268043/eniemeenie.gif Blog - Which digital marketing expert do you need? https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5de2e740fa7dda76811fd494/1575151592270/digitalads+expert.gif Blog - Which digital marketing expert do you need? https://www.cleversocial.co.nz/blog/2019/11/13/how-to-create-a-simple-digital-strategy-for-your-small-business monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca1ae340423e17efa77baa/1590303471866/how+to+create+a+simple+digital+marketing+strategy Blog - How to create a simple digital strategy for your small business A digital marketing strategy can seem overwhelming to many small business owners, who are wearing all the hats in the meantime and might not have all the available cash flow to outsource their marketing to experts. BUT A digital strategy doesn't have to be complex! It simply needs to address the key digital marketing areas of your business - your website, your social media and your digital advertising. Learn how to create a quick plan and identify your gaps and when you might need to tag in expert help https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5dcb013b742e65301b1460fa/1573585230712/How+to+create+a+simple+digital+strategy+for+small+business.png Blog - How to create a simple digital strategy for your small business https://www.cleversocial.co.nz/blog/five-google-advertising-mistakes-small-business monthly 0.5 2020-05-24 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca16ffe7d73d6dee0925aa/1590302476374/stop+making+these+5+google+advertising+mistakes Blog - Stop making these five common Google Advertising mistakes - and save your budget! Google Advertising can be a minefield to set up and manage effectively which is why we offer fully managed Google Advertising as well as quarterly reviews and one-off account audits. If you aren’t in a position to work with a digital marketing partner on your Google Ads then get your head around these five common mistakes and stop wasting your ad budget. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5dd0d2821a63bd7bd19747f3/1590301832718/money.gif Blog - Stop making these five common Google Advertising mistakes - and save your budget! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5dd0d39848fc022359881936/1573966781172/goal.gif Blog - Stop making these five common Google Advertising mistakes - and save your budget! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5dd0d4cdd6c0de799e301ae1/1573967083325/Map.gif Blog - Stop making these five common Google Advertising mistakes - and save your budget! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5dd0d78e1a63bd7bd1979ba0/1573967804892/google+it.gif Blog - Stop making these five common Google Advertising mistakes - and save your budget! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5dd0d44fb1497a3f86e34eba/1573966955177/matches.gif Blog - Stop making these five common Google Advertising mistakes - and save your budget! https://www.cleversocial.co.nz/blog/2020/2/1/four-ways-to-level-up-your-instagram-for-business monthly 0.5 2020-07-05 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e351c1d74e5c52b9d099c22/1580538958362/frankly+my+dear.gif Blog - Four ways to level up your business on Instagram https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e352166ced5384d707ca481/1580540292274/hashtag.gif Blog - Four ways to level up your business on Instagram https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e3520492166237796449a76/1580539983374/instagram%2Bhighlights%2Bsmall%2Bbusiness%2Bclever%2Bsocial.jpg Blog - Four ways to level up your business on Instagram https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f025cd4e84f7d7af21a6748/1593990364318/BLOG+featured+imagery+-+Pinterest+ready+%281%29.jpg Blog - Four ways to level up your business on Instagram So you decided this would be THE year you got your Business Instagram account sorted? Perfect, here are four ways to level up your content and ensure you’re working the gram like a pro. https://www.cleversocial.co.nz/blog/2020/2/24/can-my-business-advertise-on-facebook-instagram-amp-google monthly 0.5 2020-05-14 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5ebd1d44906a0623c497184f/1589452154124/Online+advertising+mistakes+explained+by+Rachel+from+Clever+Social Blog - Three mistakes that may prevent your business from advertising online Let’s not assuming your business can advertise Facebook & Google. I’m giving you here three quick checks that every small business must do before launching into digital ads. You’ll be surprised by what you’ll learn! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e530ddddbfcb2688e3b9ef0/1582501350561/no+honey+no.gif Blog - Three mistakes that may prevent your business from advertising online https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e530d7ffe69f273e6f2c55b/1582501273920/worse+to+worse.gif Blog - Three mistakes that may prevent your business from advertising online https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e530eb2292ccf78e85684d5/1582501606373/what+do+we+do+now.gif Blog - Three mistakes that may prevent your business from advertising online https://www.cleversocial.co.nz/blog/2020/3/9/setting-up-instagram-shopping-on-shopify-help monthly 0.5 2020-05-14 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e65cdbafdb58068248e82b4/1591563853835/Admin+Settings+for+Facebook+to+Link+Shopify+Account Blog - Setting up Instagram Shopping & Product tagging with Shopify - Help! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e65d68524dfaf35264670a2/1583732362134/Facebook+Product+Catalogue+Add+Product+Data+Feed+Shopify+Feed+URL.png Blog - Setting up Instagram Shopping & Product tagging with Shopify - Help! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e65d6da190266288c76085e/1583732445655/ Blog - Setting up Instagram Shopping & Product tagging with Shopify - Help! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e65cc40ad7cab40b9e47653/1583729734155/Add+Ad+Account+to+Facebook+Pixel+in+Business+Manager.png Blog - Setting up Instagram Shopping & Product tagging with Shopify - Help! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e65d48dc20640121bebc9df/1583731859107/Add+Products+to+Catalogue+facebook+shopify+data+feed.png Blog - Setting up Instagram Shopping & Product tagging with Shopify - Help! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e65d9c2ad7cab40b9e5f3ef/1583733194652/Facebook+Product+Catalogue+Add+Product+Data+Feed+Shopify+Setup+Facebook+Page+Shop+Instagram+Shopping.png Blog - Setting up Instagram Shopping & Product tagging with Shopify - Help! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e65dd06916b3a6bcbf14887/1587071643408/gonna+go+cry.gif Blog - Setting up Instagram Shopping & Product tagging with Shopify - Help! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5ebd0fe51c2e676b80fa731f/1589449173645/instagram+shopping+with+Rachel+from+Clever+social Blog - Setting up Instagram Shopping & Product tagging with Shopify - Help! At least once a week I speak to frustrated business owners who are struggling to connect their Shopify site to Facebook or activate product tagging & Instagram Shopping. This is a bit of a minefield as there are a number of issues that can pop up regarding admin access and what Shopify has a very narrow definition of what a Facebook Business Page admin is. I have spent many hours on chat with Facebook & Shopify to resolve this issue for clients so here is the low down on setting up your integration between Facebook, Instagram & Shopify. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e65d5c4b6faeb732c30687c/1583732166892/Facebook+Product+Catalogue+Add+Product+Data+Feed+Shopify+Add+File+Settings.png Blog - Setting up Instagram Shopping & Product tagging with Shopify - Help! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e65d3bac20640121bebb339/1583731649247/Facebook+Product+Catalogue+Add+Product+Data+Feed+Shopify.png Blog - Setting up Instagram Shopping & Product tagging with Shopify - Help! https://www.cleversocial.co.nz/blog/2020/3/29/three-e-commerce-website-optimisation-pro-tips monthly 0.5 2020-07-06 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5ebe4f0e76177979765e125c/1589530399421/Blog+featured+imagery+ecommerce+with+Renee+Johansen+from+Running+on+heels.png Blog - Three E-commerce Website Optimisation Pro Tips This week’s blog is written by Renee from Running in Heels Consulting. Renee is an e-commerce website optimisation specialist who works primarily on Shopify & her super power is assessing a website to remove barriers to purchase for your customers. You can run as many Facebook Ads as you want but if you have a problem with your website or user experience, you are wasting your money. Checkout Renee’s services and get your e-commerce site performing like it should be. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e8009be15eff3354ccd989a/1585449414352/lighting.gif Blog - Three E-commerce Website Optimisation Pro Tips https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e800ac2fa919e2e914b4da5/1585449673789/ecommerce1.gif Blog - Three E-commerce Website Optimisation Pro Tips https://www.cleversocial.co.nz/blog/2020/04/14/four-email-marketing-must-dos-for-small-business monthly 0.5 2020-05-14 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5ebcf87be0115959ac1f2f9c/1589442737531/Blog%2Bfeatured%2Bimagery%2B-%2BPinterest%2Bready.jpg Blog - Four Email Marketing Must Dos for Small Business Four basic email marketing tips to get your newsletters flying out of your MailChimp, Mailer Lite, Active Campaign or Klaviyo account. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5e954994780ee005e9fcef43/1586842048701/mic+drop.gif Blog - Four Email Marketing Must Dos for Small Business https://www.cleversocial.co.nz/blog/2020/5/21/7-simple-steps-to-reduce-abandoned-carts monthly 0.5 2020-07-05 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5eca0fc595a4d74aea153ac9/1590300646540/7+steps+to+reduce+your+abandoned+cart+rate Blog - 7 Steps to Reduce Abandoned Carts Over 69% of all carts are abandoned according to a Baymard Institute study. A large portion of cart abandonments are a natural consequence of how customers browse e-commerce websites - window shopping and price comparison are part of what we call the buyer consideration phase - and some of your abandoned carts are always going to be unavoidable. But what can you do to lower your cart abandonment rate? Here are seven easy to implement fixes: https://www.cleversocial.co.nz/blog/2020/6/22/google-analytics-how-to-track-your-customer-journey monthly 0.5 2020-09-02 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f5029b094392f5c05e1eff0/1599089168298/google_analytics_course_Small_business_New_Zealand.png Blog - Google Analytics: How to track your customer journey https://www.cleversocial.co.nz/blog/competitor-analysis-spying-on-your-competition-small-business-marketing monthly 0.5 2021-01-18 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f07c3aa4496b72c50d50a17/1594344372850/spy.gif Blog - Your Guide to Ethical Competitor Analysis https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/6004cb9a34e5f82127441a01/1610927034721/Myk+Pono+Venn+Competitior+Analysis.png Blog - Your Guide to Ethical Competitor Analysis https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/6005072e12a04d6cc4aaebaf/1610942345737/claire-thi-marketing-strategy-consulting-new-zealand Blog - Your Guide to Ethical Competitor Analysis https://www.cleversocial.co.nz/blog/2020/10/19/how-to-setup-your-facebook-sales-channel-for-shopify-including-instagram-shopping-amp-facebook-shops monthly 0.5 2020-10-18 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f8c9651beb5016c360abf9b/1603049119134/what.gif Blog - How to setup your new Facebook Sales Channel for Shopify https://www.cleversocial.co.nz/blog/should-you-be-running-facebook-giveaways-promotions-competitions monthly 0.5 2021-01-18 https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/6003c7f719c6141b35f9b2b5/1610860543284/oprah+giveaway.gif Blog - Should you be running giveaways on Facebook? 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Rachel taught me the basics but when I need an ad that really performs I get Clever Social to take the reins. Last Christmas I spent $100 on FB ads and made $17k - that's one way to make a client happy!" https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/5d144b5936bd940001506a83/5d144baa6fdb9400017b7f48/1561611189466/19620567_1422427171178792_953472043370880980_o.jpg Done for you I LOVE working with Rachel! I love that she is so results driven and I love that she does it all for me! It just takes such a weight off my shoulders!! I trust Rachel explicitly and so stoked that her approach is building my email list! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/5d144b5936bd940001506a83/5d144b591d614700011a462a/1561611110127/10636915_344613932404648_5638660302779023144_o.jpg Done for you After two weeks I can already see increased sales as a direct result of the actions I’m taking. I love it. I can’t thank you enough for giving me great direction and advice. I’m so motivated and enthusiastic about my business! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5c08846603ce6456d0c5b840/1544062082397/clever-social-ads-manager.png Done for you https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f7e48712c1737355d933900/1602111605333/clever-social-opt-in.png Done for you - Get your free guide! 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I love it. I can’t thank you enough for giving me great direction and advice. I’m so motivated and enthusiastic about my business! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/5d144c6036bd9400015077bb/5d144c78a0b10b0001bc3efa/1561611392315/22851756_2040452819517951_7324161481663313520_n.jpg Coaching After two weeks I can already see increased sales as a direct result of the actions I’m taking. I love it. I can’t thank you enough for giving me great direction and advice. I’m so motivated and enthusiastic about my business! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/5d144c6036bd9400015077bb/5d144c6058a4830001b71875/1561611368824/10636915_344613932404648_5638660302779023144_o.jpg Coaching After two weeks I can already see increased sales as a direct result of the actions I’m taking. I love it. I can’t thank you enough for giving me great direction and advice. I’m so motivated and enthusiastic about my business! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5c0d7ecf562fa767853adaeb/1544388318235/clever-social-mentorship.png Coaching https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f7e3a93110cfc57d6d0c8c9/1602108484803/greencross.png Coaching https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f7e3a66038825010de84038/1602108474129/greentick.png Coaching https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5bfc649e575d1f7b89a5dc81/1543267489477/ Coaching https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5bfc64ac21c67ced6f475dbb/1591564578338/ Coaching https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5c0d75f44ae237a297e3dd04/1543265824282/Screenshot+2018-11-27+09.52.21.png Coaching https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/t/5f7e38e6fc498019e0054728/1602107624787/greenbackground.png Coaching 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Sign up to my newsletter to receive your free guide on how to measure your digital marketing & social media results each month. https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/5d144b5936bd940001506a83/5d144bf91d614700011a4e2b/1561611264889/22851756_2040452819517951_7324161481663313520_n.jpg Book My Brain As a small business owner I usually DIY most things, one thing I can't DIY is Facebook ads. Rachel taught me the basics but when I need an ad that really performs I get Clever Social to take the reins. Last Christmas I spent $100 on FB ads and made $17k - that's one way to make a client happy!" https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/5d144b5936bd940001506a83/5d144baa6fdb9400017b7f48/1561611189466/19620567_1422427171178792_953472043370880980_o.jpg Book My Brain I LOVE working with Rachel! I love that she is so results driven and I love that she does it all for me! It just takes such a weight off my shoulders!! I trust Rachel explicitly and so stoked that her approach is building my email list! https://static1.squarespace.com/static/5bdb8d3236099b039e48ec71/5d144b5936bd940001506a83/5d144b591d614700011a462a/1561611110127/10636915_344613932404648_5638660302779023144_o.jpg Book My Brain After two weeks I can already see increased sales as a direct result of the actions I’m taking. I love it. I can’t thank you enough for giving me great direction and advice. 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