Why was my Facebook ad not approved, rejected or declined? We spend a lot of time answering this question online in Facebook groups and in messages from business owners who are tearing out their hair. Unfortunately, it comes down to this: Your Facebook ad was declined because you probably don’t understand the Terms of Service and various policies you need to adhere to. Whoops. Poor misunderstood Facebook.
Read MoreWhen shouldn’t you use a Facebook ad? Basically when you don’t have your other shit sorted out. If you think Facebook ads will turn on the sales tap, but you don’t understand your customer’s journey, they aren’t going to perform as well as they could otherwise.
Read MoreSo you've finally made the decision to start running Facebook ads - real, fully functional FB Ads, instead of continually boosting posts. Congratulations! Now, which objective should you pick… well here we go, a beginner’s guide on where to start.
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