How to use Facebook to learn about your target market
Data is king, so how much data do you have at your fingertips about your audience? If you're using Facebook, quite a lot actually.
Facebook Audience Insights lives inside your Facebook Ad Manager account and our blog today runs you through two key ways to use this clever tool to help inform your Facebook strategy including how to build your FB ad audiences.
During this video I run through how to find out what your Audience is doing on Facebook and find an example of Philips AVENT - a brand specific to parents & mothers of small children. So I jumped into Ad Manager to check it out, and yes you can target this brand - a great example the link between your audience insights and possible advertising targeting.
If you want help navigating Facebook Ad Manager then get in touch
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