I regularly speak with small business owners who are understandably worried about their Search Engine Optimization and Google Ranking… but apart knowing that it's important they often aren’t too sure what SEO is. 

SEO techniques are simply ways to optimise your website to ensure that search engine technology can understand what your business is about.  So let's get cracking! 


1. Install Google Analytics to improve SEO 

We can't stress this enough - having a website without Google Analytics is like running while blindfolded. Google Analytics will tell you:

  • How many users are visiting your site and from where 

  • Which pages they are visiting and how long they spend on each page

  • Which pages they visit before they leave

  • Which buttons they click

  • The percentage of your traffic that converts (completes a valuable actions - ie purchase)

  • Which devices your users are 

  • Where your users are located

All great stuff!  But when it comes to your SEO you need to be paying close attention to the source of traffic and which pages are being landing on first

2. Check Search Terms, Site Appearance & Indexing in Google Search Console 

So many people forget to connect Google Search Console to their Google Analytics account - and they are missing out because you simply can't understand your SEO without it.  Why?

Firstly Google Search Console is the only place that will show you organic search terms when it comes to what people are searching for to find your site.

Secondly it is where you can check your search appearance - to check and correct how you appear on Google.

And lastly need to check if Google is correctly indexing your site.  Indexing is possibly the most important thing to ensure is correct because it is what Google is doing all day every day.  

3. Consistently use SEO friendly keywords on your site..and understand what that means

Many small business owners do not recognise the importance of keywords in their website content - and it is doing their site a disservice. 

You MUST know what your keywords are - and when we say keywords, we actually mean 4 or more words, which is called the long-tail-keyword.  

Your keywords MUST include synonyms - for example:

  • DIY car repairs

  • Do it yourself auto repairs

  • Car troubleshooting

....all essentially the same thing and all need to be considered.

Another way to determine your keywords is by checking out what your competitors rank for - SEM Rush is the best way to do this, you can grab a 14 day free license but after that it is $99 per month, so once you sign up, get cracking! 

4. The ultimate SEO quick win... #lifehack

Each CMS (website platform) comes with a tonne of helpful information about how to improve your website's SEO.  If you don't have the time or the money to invest in SEO improvements, this should be the only item you action. 

If you need a hand with your SEO then check out our SEO packages - they’re small business friendly with no ongoing monthly fees!

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Rachel Gronback